“Everybody is a genius. But if a fish is judged by its ability to climb a tree, it will live its whole life believing that it is stupid.” — Albert Einstein

My Genius was built to help families understand their children — not to change who those children are. We hope that comes through in everything we do.

Our Values & Approach

The question we ask is different.

Most tools ask: "How does this child compare to a typical child?"

We ask: "Who is this child — and what do they need to access their own life fully?"

That shift changes everything. Comparison tells you where a child ranks. It doesn't tell you why something is hard, what the child is brilliant at, or what to actually do on a Tuesday morning when things feel impossible. My Genius is built to answer the questions that actually matter to families — with honesty, specificity, and respect.

We believe in the child. Not the deficit.

At My Genius, we hold a clear and non-negotiable position: children are not broken. Varying ways of thinking, divergent profiles, sensory differences, and the many other variations in human neurology are not flaws to be corrected — they are legitimate, valuable, and worthy of deep understanding and respect.

We were shaped by the neurodiversity movement, not just informed by it. That means we hold ourselves to a standard of genuinely affirming practice — not just affirming language.

Support is not the same as fixing.

My Genius is built on a different premise entirely.

There is a meaningful distinction between who a child is and what gets in their way. We have no interest in the former. We are entirely focused on the latter. When a child finds something genuinely difficult — when the gap between what they want to do and what they can access feels too wide — understanding why is the first step toward making things better. Not by changing the child, but by changing what surrounds them: the strategies, the environment, the responses of the people who care for them.

Understanding your child is an act of love. It is not an act of correction.

Society needs to change. And families need support right now.

We believe — without reservation — that schools, workplaces, health systems, and communities need to become more flexible, and better designed for the full range of human neurology. The burden of adaptation should not fall on individuals alone.

We also know that while the world is catching up, families are living in the present. Children are in classrooms today. Parents are navigating and responding to moments right now. Support workers need practical guidance this week.

My Genius exists in that space — giving families the clarity, language, and evidence to advocate for systemic change for their child, while also having the tools to support them in the world as it currently exists.

These are not competing goals. They are both necessary. And holding both is what we mean by genuinely affirming practice.

Who we centre.

Every decision in the design of My Genius has been guided by one question: does this serve the child?

Not: does this make behaviour easier to manage?

Not: does this help adults feel less worried?

Those things may follow — and we hope they do — but they are not the point. The point is that every child deserves to be understood as a whole person, with a unique profile of strengths and support needs, and that when they are truly understood, everything around them can respond accordingly.

My Genius was developed in collaboration with professionals and neurodivergent individuals and families with lived experience of neurodivergence. Their insights, priorities, and honest feedback shaped how the tool works, what it measures, and how it speaks. We are grateful for that collaboration, and we remain committed to it as the platform continues to grow.

A note on language.

We use the word "support needs" rather than "deficits." We describe behaviours as communication rather than problems. We talk about what children find challenging rather than what they are unable to do. We use identity-first language and person-first language interchangeably, following the preferences of the communities we serve.

We know language matters. We also know it evolves — and we are committed to evolving with it.

About Us – The Team Behind My Genius

At My Genius, we’re a passionate team of psychologists, educators, and digital innovators who believe that every child’s unique way of thinking, feeling, and learning deserves to be understood and celebrated.

The idea for My Genius grew from years of hands-on experience working with children, families, and support professionals who often felt unsure of how to understand or respond to behaviours that were hard to read. We saw how easily a child's strengths could be overlooked when the focus was only on what wasn't working — and how much calmer, happier, and more successful families became when they truly understood the why behind a child’s behaviour.

Importantly, the development of the My Genius App has been shaped not only by professional expertise but also by collaboration with individuals and families with lived experience of neurodivergence. Their insights, honesty, and everyday realities have deeply informed how the app works — ensuring that it feels authentic, practical, and genuinely supportive in real-world settings.

By combining psychological knowledge, lived experience, and smart technology, we’ve created a platform that helps parents, educators, and support workers quickly access the insights and strategies they need — from understanding attention and emotional regulation to improving communication, relationships, and everyday functioning.

Our team brings together decades of experience across psychology, education, and technology design. We’re united by one goal: to make evidence-based support accessible, empowering, and actionable for every family and professional.

At My Genius, we’re not just building an app — we’re building a bridge between understanding and growth, helping every child reach their full potential in their own unique way.

About Catherine Gow

Founder & Lead Psychologist, My Genius

Catherine Gow is wife and mother of two living north of Sydney, Australia. She is a registered psychologist, program developer, and Board-Approved Supervisor with more than twenty years of experience elping children, families, educators, and organisations understand and respond thoughtfully to the diverse ways children learn, feel, and engage with the world.

With a background and qualifications that bridge psychology, education, and innovation, Catherine has dedicated her career to making psychological insights accessible and practical for everyday use. Catherine began her career in counselling and organisational psychology before moving into private practice, school-based psychology, and leadership roles within allied health. As Managing Director and Senior Psychologist at a multi-site allied health clinic, she led multidisciplinary teams providing comprehensive neurodevelopmental and emotional wellbeing support to children, adolescents, and adults. Catherine currently works in practice part-time alongside her research and programming activities.

Catherine has lead teams to develop numerous professional training programs and educational resources, including:

  • Introduction to Neurodiversity and Workplace Inclusion, workshops for large organisations, including the Australian Broadcasting Corporation (ABC), Lion, The Victorian Aboriginal Legal Service (VALS), and Umwelt.
  • Foundations in NeuroTeaching (professional development workshop for secondary teachers)
  • A range of PD workshops for early childhood and school educators (with selected courses accredited with NESA)
  • The S.M.A.R.T. Fun Early Childhood Program, supporting play-based skill development and educator confidence (Currently in research phase)
  • The O.M.N.I. Assessments (Observational Measure of Navigated Independence), currently in research phase, focusing on functional independence and barriers to implementation (Currently in research phase)

Her research has contributed to the understanding of adaptive emotional functioning and person–situation interaction, published in Current Psychology, reflecting her long-standing commitment to evidence-based practice and emotional intelligence theory. Through My Genius, Catherine combines her clinical experience, research background, and creative drive to empower families and professionals with insights that translate into meaningful responses. Her work emphasises empathy, collaboration, and clarity — helping adults move from confusion to confidence in understanding the children they care for.

Catherine believes that when we truly understand the “why” or the unmet need behind behaviour, we can create calmer homes, more inclusive classrooms, and happier, more quality of lives for every child.

Finally — clarity about your child’s needs.

Download My Genius FREE and feel confident moving forward.